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While marketing a website, most marketers tend to look online and spend most part of their marketing budgets on the Internet. In a way this strategy is good, since online is where most of the Internet audiences spend their time. But that does not mean one should not spend their advertising dollars offline. Offline advertising has its own advantages and benefits. If you are serious about marketing your site, you cannot afford to ignore offline advertising.

Here I am listing 6 new effective ways to advertise a website offline.

1. Automotives - Automotives are a great way for advertising your website. You can place a sunshade on the backside of your car’s windshield. Ask your family and friends to do the same. Now, every time you or your friends move on the road, people will get to know about your website. Make sure you provide the full Internet address and a telephone number, if applicable. Not just cars but scooters, bikes and even buses can serve as a good advertising medium.

2. Mobile Ring tones - Today, wherever you go, you will get to hear the sound of a mobile phone. Mobile penetration is increasing day by day and therefore marketers are thinking of new techniques to advertise through mobile phones. If you have a radio/television ad you can use it as your mobile ring tone. Also, set your ad as your caller tune, so when somebody calls your on your mobile, he hears your ad. You can also set caller tunes for your organization’s main contact number. Whenever somebody calls on your company’s front desk, he/she will hear your ad.

3. Advertising in community radio and pod casts - Now a days community radio and pod casts are becoming very popular. One can locate communities and pod casts, which are related to the theme of their sites and advertise on shows aired over radio and pod casts. This way you get to reach a very targeted audience. Also, this advertising method is very effective yet cheap when compared to traditional television and radio.

4. SMS Marketing - SMS has invaded our lives in a big way. It is a short yet effective way of communication. If you don’t wish to speak to people, but still want to get your message across, than there is no better way than an SMS. Off-lately, marketers have started recognizing the opportunity that it provides them to market their website. One can easily run a contest, build awareness, or announce special offers, new product launches or services by sending SMS to relevant audiences. The biggest advantage of SMS marketing is it is cheap and ensures that the person actually gets to read your message.

5. Alliances with newspapers and magazines - Today, many newspapers and magazines carry weekly supplements on specific topics that relate to niche audiences. A website marketer can look out for such opportunities which relate to his website. The website can power content of a certain section of a newspaper or magazine. The website thus can garner some good branding as the website address will be displayed next to the article. Also, a website can offer counseling or answering service for a newspaper or magazine, where a senior person or a counselor can answer questions and resolve common problem and queries for newspaper and magazine readers. This activity creates awareness of your brand amongst your targeted audience, which might result in people visiting your website and showing interest in your product or services.

6. Offline Communities & functions - Advertising in community functions and social get together is picking up with time. A website can look to sponsor such functions and get-together’s where they think their target audience would be present. This way they can reach their customers and at the same time provide on the spot information to interested people. Examples of such functions can vary from school/college functions; alumni get-together’s, wedding functions, job fairs, corporate parties etc. This is by no means an exhaustive list of places where marketers can look to advertise. It depends on the opportunity and the kind of audiences visiting specific functions/places which marketers believe can become customers for their website.

All the above advertising options may or may not be suitable/feasible for certain websites. It’s for the marketing team of your organization to determine which of the methods listed here could work for them. A proper feasibility study and marketing plan can go a long way in a successful advertising campaign, which will help your site attract more visitors and customers from the offline advertising space.